Purpose:
The new 8-valve fountain dispenser showcases a sleek and modern aesthetic in a world full of stainless-steel, boxy QSR equipment. It is designed not only to elevate the restaurant ambiance it will be placed in, but also to proudly hero the Coca-Cola brand.
The goal was to unify and elevate physical touchpoints that Coke customers have with the brand, and to consistently deliver those beverage experiences in a way that is relevant to Coca-Cola's iconic heritage.
Design for Manufacturing (DFM)
A pourable unit showcased at the 2024 & 2025 National Restaurant Association show in Chicago.
Testimonials from Qualitative Research
“That old design [Legacy] is so outdated and it's about time to update it. Shows Coca-Cola are aware of the times. They’ve always been on top of things. They're kind of, classy and mainstream.” 20-34 ATL
“It’s like it was designed by Apple. It's got all the rounded corners, it’s sleek. But it basically does the same thing as the old one as far as I can tell, it’s just an updated design.” 20-34 ATL
“That one [Red Dawn] does make me think about having a can of Coke. It makes me want that Coke.” 20-34 ATL
“Just eye-catching. You know it is Coke the second you see the color scheme. You could see from across the room and you're like, oh, that's a Coke.” 35-50 ATL
Above are mockup renderings, but it is coming soon
to a quick-service restaurant near you.
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