Objective:

Design a new legacy fountain dispenser using the hydrous design language, to create market distinction amongst the status quo of stainless-steel legacy dispense equipment.

Constraints:

Lancer’s chassis and internals cannot be modified. Any aesthetic and user experience enhancements must fit existing internals and comply with NSF standards.

Constraints:

- Maintain SKUs for existing internal components.
- Stainless-steel material limitations.
- The manufacturer is not an expert in plastic injection molding.
- Bringing curves and "hydrous" form in the legacy space.
- Sensitive cost target.

Design for Manufacturing (DFM)

Visited suppliers manufacturing plants, to understand Stainless steel production techniques, speak to engineers and regulatory experts to recommend feasible ID.

Working Prototype

Even with strict manufacturing limitations, it is important to consider design details and user touchpoints.

A pourable unit showcased at the 2024 & 2025 National Restaurant Association show in Chicago.

Testimonials from Qualitative Research

“That old design [Legacy] is so outdated and it's about time to update it. Shows Coca-Cola are aware of the times. They’ve always been on top of things. They're kind of, classy and mainstream.” 20-34 ATL

“It’s like it was designed by Apple. It's got all the rounded corners, it’s sleek. But it basically does the same thing as the old one as far as I can tell, it’s just an updated design.” 20-34 ATL

“That one [Red Dawn] does make me think about having a can of Coke. It makes me want that Coke.” 20-34 ATL

“Just eye-catching. You know it is Coke the second you see the color scheme. You could see from across the room and you're like, oh, that's a Coke.” 35-50 ATL

Above are mockup renderings, but it is coming soon
to a quick-service restaurant near you.

GUPTA.NISH@YAHOO.COM

ALL WORK ©NISHIT GUPTA

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