Fountain
Dispenser

Client: Coca-Cola
Year: 2023

8-valve.213

The new 8-valve fountain dispenser showcases a sleek and modern aesthetic. It is designed to not only elevate the restaurant ambiance it will be placed in but also to proudly hero the Coca-Cola brand.

It meets all parameters of a legacy fountain units, maintaining a 30” width and 250L ice capacity. A symbiosis between form and function.
Our purpose with this new dispenser is to unify and elevate physical touchpoints that customers have with our brands, and to consistently deliver those experiences in a way that is relevant to Coca-Cola's iconic heritage.

A pourable unit showcased at the 2024 & 2025 National Restaurant Association show in Chicago.

IMG 3097 edit
Coca cola Fountain NRA SHOW 2024 2025 nISH gUPTA

Testimonials from Qualitative Research

Research Redacted

“That old design [Legacy] is so outdated and it's about time to update it. Shows Coca-Cola are aware of the times. They’ve always been on top of things. They're kind of, classy and mainstream.” 20-34 ATL

“It’s like it was designed by Apple. It's got all the rounded corners, it’s sleek. But it basically does the same thing as the old one as far as I can tell, it’s just an updated design.” 20-34 ATL

“That one [Red Dawn] does make me think about having a can of Coke. It makes me want that Coke.” 20-34 ATL

“Just eye-catching. You know it is Coke the second you see the color scheme. You could see from across the room and you're like, oh, that's a Coke.” 35-50 ATL

8-valve.247_edit
Dawn at KFC
Dawn at Costco

Above are mockup renderings, but it is coming soon
to a quick-service restaurant near you.

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